Dead N Dead
Packaging / Illustration / Label Design
Dead ‘N’ Dead is Dead Guy Ale aged in Dead guy whiskey barrels. This beer is only available in limited quantities and is absolutely delicious. Last year I was asked to create a new label for Dead ‘N’ Dead. The concept was to redraw the iconic Dead Guy but sitting in a barrel of whiskey instead of in his usual hunched stance. Reimagining a design that is 20 years old was no easy task. However in the end I was happy with the screen printed bottle and bright orange color that pops off the matte black background.
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