Double time cherry lime is Berliner Weisse brewed with cherries and lime. Such a bold flavor profile needed a label that was bright and vibrant to match. The concept for this label was pretty straight forward, draw some cherries and limes but make them interesting and bold. Although it was a straightforward project there was still a-lot of back and forth on the illustrations. I tried many different compositions and rounds of labels before the team eventually landed on this label as the final. Looking back on this label I was pleased with how bold the green turned out. The beer hits you right in the taste buds and I think this label is an accurate representation of that experience.