Packaging / Illustration / Label Design

Rogue Pumpkin Patch Ale is a staple in the company's seasonal products. In 2021 it was decided that the identity needed an update and I was the lead illustrator and designer on the task. The previous version of the label had a farm to table feel and didn't accurately represent the creative direction of the company. I made the decision to create an evil pumpkin character to pay homage to the Killer Pumpkin fest Rogue put on in the fall while also aligning with the monster theme the company was taking.